Van der MeulenArt direction
In the Netherlands, the master bakers of Van der Meulen have been a household name for more than a hundred years. However, for young people it’s not self-evident to put their well-known Melba Toast on the table. To inspire this younger target group with the products they are so proud of, I created a series of tasteful photographs for Van der Meulen’s website and social channels together with photographer Lucas Kemper.
(Commissioned by in2media)
Heirloom – Visual identity
Following from the first series, I created an additional series of inspirational photographs (together with photographer Aron Weidenaar) with a darker and warmer character for the December days. The photo in the header was published in the magazine Hello Jumbo.