No greasy furniture, fluorescent lighting or pre-fried chips in plastic white containers, but a stylish interior with natural materials where delicious hand-cut fries are served in cardboard packaging. Welcome to the world of haute friture!
Frietstudio uses organic potatoes from local farmers to create its high quality fries. The visual identity that I created (commissioned by in2media) fits exactly with the product: it’s simple yet tasteful.
Another Motion – Visual identity
The typographic approach with subtle line drawings is carried through to the exterior, interior, clothing and packaging. Creating an elegant – yet accessible – appearance.